Blog
With competition for consumer attention intense, marketers are constantly exploring innovative strategies to effectively reach and engage their target audience. To fully harness the potential of email marketing, brands must ensure access to high-quality email marketing data and choose the right partner to activate it efficiently.
With media costs high and clients’ demand for tangible results growing ever louder, agencies and vendors are constantly seeking innovative solutions to enhance their offerings and boost revenue streams. One often overlooked but highly effective tool is email activation or acquisition email.
Whilst their use has been debated for years, there is no denying that cookies have long enabled targeting, optimization and measurement of marketing campaigns. As marketers seek new ways to connect with their audiences, the importance of email data for linkage has never been more evident.
If you're diving into the world of third-party data for your marketing campaigns, chances are you've dipped your toes into audience segmentation. But it's more than just checking a few boxes on Facebook. Audience segmentation is like peeling an onion - there are layers upon layers to consider.
With 2024 finally looking like it’s going to be the year that cookies go away, it’s not surprising that this year’s RampUp was buzzing even more than usual. Clearly the industry is looking for a replacement to the giant chasm that the deprecation of third-party cookies will leave.
Lighthouse-Ameribase is proud to announce the launch of hundreds of Truthset Best Matched data segments. This partnership underscores Lighthouse-Ameribase's steadfast commitment to precision and accuracy and to delivering data solutions tailored to meet marketers’ evolving needs.
In our new blog series “The Power of Data”, we unravel an unexpected correlation between two seemingly unrelated aspects of household expenditure: pet-related spending and health insurance.
Lighthouse-Ameribase is pleased to announce the launch of a suite of new audiences, made up of CTV-verified CPG buyers, spanning 600 products & brands with coverage on 24 retail stores.
Lighthouse-Ameribase is pleased to announce it has partnered with 123Push on their email and postal solution offerings.
As we embark on a new year of possibilities in 2024, there's one critical practice that deserves your full attention: audience testing. Third-party data and audience segments, in particular, provide invaluable insights into your potential customers. However, making the most of these resources requires rigorous testing.
Are you looking for a lucrative market to target with your advertising campaigns? Look no further than the world of cruise travel. According to the 2022 report by the Cruise Lines International Association, the cruise sector is expected to approach pre-pandemic levels by 2023,
Why should brands and agencies care about data quality? Higher accuracy means higher conversion rates, higher budgets and more campaigns overall.
It's a perplexing paradox, isn't it? Despite the leaps and bounds made in the advertising industry, we find ourselves grappling with the very foundations that drive its success. At an industry event a couple of weeks ago a startling statistic was shared: 41% of ad impressions are off target.
As part of the partnership, anti-aging market experts, Megan Smith and Ana Natalie Delgado have used their extensive experience of the anti-aging industry to inform our new aesthetics and anti-aging audiences.
As part of our goal to offer ever more innovative solutions, we are pleased to announce that data scientist Rahmi Alagoz has joined our team, enabling us to add data modeling (including regression, lookalike and prediction), sales insights and business intelligence to our list of data services.
Lighthouse List-Ameribase is pleased to announce its demographic and household behavior data has been characterized as “exceptional” in a recent study by independent data evaluator, Truthset.
We’ve only just seen the back of the midterms but there’s no end in sight for political ads as Georgia looks set to hold its Senate Run-Off on 12/6, as well as run-offs in Trenton, Austin and Laredo coming up in December and local government elections.
Lighthouse List is thrilled to announce the results of a recent data validation analysis conducted by independent data evaluator, Truthset. Lighthouse’s data was found to rank no.1 for accuracy across multiple attributes and segments - more than any other data provider analyzed.
Lighthouse List, the boutique data company that provides quick, custom segments with great accuracy and 2 to 3 times the scale, has announced its partnership with Audiencerate.
Did you know that businesses who use data-driven strategies drive five to eight times as much ROI as businesses who don’t? And data-driven marketing is not just for B2C companies - 93% of B2B marketers say data-driven marketing is enables them to achieve important marketing objectives.
According to Dun and Bradstreet, in a 60 minute window based on a eight hour day, 211 businesses will move, 429 business telephone numbers will change or be disconnected, 743 new businesses will open their doors, 12 businesses will file for bankruptcy and 284 Chief Executive Officer or owner changes will occur.
What is the size of your annual marketing campaign budget? Take the total number and now remove 70%. Looks rather smaller now, doesn’t it? What if we were to tell you that figure is a true representation of the budget you have dedicated to reaching your target audience?
Not surprisingly, privacy compliance for some businesses must seem like walking through a minefield - they obviously still need to continue to reach out to potential customers for marketing purposes but they also now need to comply with an increasing onslaught of privacy regulation.
What initially started out as a temporary measure has for many now become the norm, with a number of US companies announcing that their workforce will stay at home until at least mid 2021. For businesses, particularly those in the B2B sector, the question arises: how do I target my contacts while they’re working from home?
The Presidential Election may be over but the work of political organizations continues as they race to get as many Georgians on the voting register as possible in time for the cutoff on December 7. As Republicans and Democrats prepare to do battle once again, we ask: what role will data play in the Georgia Runoff on January 5?
The Coronavirus is hitting hard and businesses are bracing for impact. Who knows exactly how big of a hit the U.S. economy will take but it's certain that over the next few months, marketers will need to find creative ways to do more with less.
