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tips on List Marketing! |
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Mark Traverso
VP, Lighthouse List Company
mtlistdude@aol.com
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Boost Your Catalog's Success With Industry-Leading Database Strategies
IT COMES AS no surprise that a steady influx
of new and loyal customers is essential to a catalog's
survival and growth. This is accomplished through
multi-channel new customer acquisition efforts
via paper catalogs, e-commerce sites, partnerships
and more. There are a wealth of lists, insert
programs, online and print media to choose from,
and many media sales folks to help you sort
through your choices or aim you in the
"right" direction.
So, you've prospected and built up your
sales and your database. Now, the question is, how do you maximize
the return on each of your customers? How do you
extend the lifetime value of a newly acquired
customer or good customer? What do you do when
they stop ordering from you? How do you know the
right moment to send them a new offer? Wouldn't
it be fabulous if you could identify the right
moment that each of your customers is "prime"
to receive a new offer.
Financial mailers live and breathe "lifestyle
data" and don't mail without it. Other
industry types, including catalogers have come
to realize the importance such data can play in
a well thought-out multi-channel marketing plan.
These files are not your mother's databases.
Consumer lifestyle changes such as a new
address, new baby, new phone, newly issued
credit card, mail order buyer indicators and more
are captured and segmented on a weekly or monthly
basis. Once again, lifestyle data such as newly
issued credit cards gives the catalog mailer access
to purchase driven data and delivers direct mail
responsive prospects that can pay.
New database offerings featuring industry-leading
data that are timely and accurate can help predict
just that moment. Transactional data, such as
a new phone connect or new address indicates a
change and a "trigger" event for your
customer. Sending your offer shortly after a life
change/trigger event has occurred can get ";you
in the door first" resulting in a higher
response rate and an increase in the average dollars
spent! Being among the "first in the box"
is "key" and a sure way to accomplish
this is to use transactional databases with weekly
and monthly updates.
Lighthouse List Company is best known for having
the largest, freshest, weekly updated files. No
declining universes here! Large, weekly updates
on our Newly Issued Credit Card File, New Phone
Connects and New Business Database bring new names
to test and insure large universes for roll outs.
Fresh and new data is vital in keeping your current
customer and finding new ones!
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Lighthouse List Company, 27 SE 24th Avenue, Suite 6, Pompano Beach, FL 33062
Voice: (800) 684-2180 | Fax: (954) 489-3040 | Email:
Copyright 2004 Lighthouse List Company™. All rights reserved. |
