| Active Seniors |
15,286,172 |
| Aerobic Exercise Interest |
2,273,430 |
| Antique Collectors |
6,420,950 |
| Art Collectors |
986,769 |
| Artistic / Cultural Interest |
351,535 |
| Arts & Crafts |
15,791,639 |
| Arts Interest |
7,443,203 |
| Audio Book Reader |
518,826 |
| Aviation Enthusiast |
373,718 |
| Avid Collector |
3,530,172 |
| Avid Listener of Music |
11,467,657 |
| Bank Card Holder |
22,565,384 |
| Baseball Lover |
4,649,265 |
| Basketball Lover |
4,286,159 |
| Beauty & Cosmetics |
10,424,250 |
| Board Games / Puzzles |
2,301,456 |
| Boat Owner |
1,793,278 |
| Boating & Sailing Interest |
4,791,186 |
| Broader Living |
9,488,357 |
| Cable TV |
4,123,602 |
| Camping & Hiking |
6,761,872 |
| Career Improvement |
3,473,585 |
| Career Interest |
8,298,392 |
| Casino / Gambling Interest |
3,534,893 |
| Cat Owner |
5,999,062 |
| Children’s Interests |
12,430,513 |
| Christian Family |
5,422,434 |
| Coin Collectors |
3,962,797 |
| College Graduate |
6,296,955 |
| Common Living |
4,690,747 |
| Computer Game Enthusiast |
2,518,555 |
| Computers Interest |
22,582,134 |
| Cooking - Gourmet |
15,327,560 |
| Credit Card Holder |
22,887,488 |
| Credit Card User |
23,425,407 |
| Cruise Vacation Traveler |
5,937,184 |
| Dieting & Weightloss Interest |
9,536,911 |
| Dog Owner |
9,027,582 |
| Do-It-Yourselfers |
2,315,547 |
| Domestic Traveler |
11,726,206 |
| Donates to Community Charities |
11,497,674 |
| Environmental Issues Interest |
4,651,324 |
| Fashion / Apparel Interest |
13,361,553 |
| Financial Magazine Reader |
9,603,694 |
| Fishing Enthusiast |
7,021,820 |
|
|
| Food & Wine Connoisseur |
4,520,984 |
| Football Lover |
6,087,900 |
| Foreign Investor |
1,059,247 |
| Gardening Interest |
17,837,905 |
| Gas / Dept Store Card Holder |
20,130,132 |
| General Collectibles Interest |
11,783,251 |
| General Consumer Electronics |
20,765,812 |
| General Cooking/Food Interest |
19,609,775 |
| Golf Enthusiast |
8,565,979 |
| Grandchildren |
3,795,415 |
| Health & Medical Interest |
9,557,596 |
| High School Graduate |
8,958,908 |
| High Society |
4,183,080 |
| High-tech Living |
7,521,254 |
| History & Military Interest |
1,284,624 |
| Hockey Lover |
1,702,783 |
| Home Decorating Interest |
19,892,126 |
| Home Improvement Interest |
10,506,706 |
| Home Living |
6,802,810 |
| Home Stereo Listener |
283,372 |
| Horse Lover / Equestrian |
587,874 |
| House Plants |
1,813,213 |
| Hunting & Shooting Enthusiast |
9,654,628 |
| International Traveler |
4,108,868 |
| Loves Automotive Work |
12,222,258 |
| Loves to Run |
2,458,452 |
| Loves to Walk |
6,905,998 |
| Magazine Reader/Subscriber |
20,914,052 |
| Mail Order Buyer |
23,212,572 |
| Mail Order Responder |
23,221,874 |
| Money / Opportunity Seeker |
4,137,161 |
| Motorcycle Owner |
1,883,921 |
| Motorcycling Interest |
1,882,870 |
| Movie Collector |
6,657,741 |
| Music Collector |
1,619,014 |
| Music Player |
9,887,730 |
| NASCAR Lover |
4,466,383 |
| Natural Foods Interest |
6,337,048 |
| New Car Buyer |
6,962,414 |
| Online Education Interest |
5,921,375 |
| Outdoors Enthusiast |
17,284,922 |
| Parenting Interest |
13,547,980 |
| PC Owner |
19,940,256 |
| Personal Investor |
14,325,310 |
| Pet Owner - Other pets |
10,540,103 |
|
